Bad Bunny Takes the Halftime Stage
The NFL, Apple Music, and Roc Nation officially announced that Bad Bunny will headline the halftime show for Super Bowl LX, taking place on February 8, 2026 at Leviโs Stadium in Santa Clara, California. AP News+2Pitchfork+2
This marks another landmark moment in the Puerto Rican artistโs career, following his massively successful residency in San Juan, his leading nominations at the Latin Grammy Awards, and his status as one of the worldโs most streamed artists. AP News+1
โFor My People, My Culture, and Our Historyโ
In his statement, Bad Bunny said:
โWhat Iโm feeling goes beyond myself. Itโs for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.โ Pitchfork+1
NFL, Apple Music, and Jay-Zโs Roc Nation praised Bad Bunnyโs artistry and cultural influence. The production for the show will be overseen by Emmy-winning producer Jesse Collins, with Hamish Hamilton directing. AP News+1
What Makes This Choice Historic
- Cultural Representation: Bad Bunny’s performance is being positioned as a celebration of Latin music and heritageโsomething many see as overdue on such a prominent global stage. AP News+1
- Massive Fan Momentum: After a residency in Puerto Rico that drew massive crowds and his dominance in streaming, playlists, and award nods, he comes in with strong momentum. AP News+1
- High Stakes Follow-up: He follows Kendrick Lamarโs 2024 halftime showโthe most watched in Super Bowl history. Expectations will be high. People.com+1
What Fans Can Expect & Potential Setlist
While the full set list is not yet revealed, fans are speculating Bad Bunny could include hits from โUn Verano Sin Tiโ, โDebรญ Tirar Mรกs Fotosโ, and other chart-toppers, possibly blending reggaeton, Latin trap, and energetic stage production to match the scale of the event. With Roc Nation and Apple Music backing, the show is likely to feature high production value, visual spectacle, and possibly guest performances.
Final Thoughts
Bad Bunny headlining Super Bowl LX is more than just another halftime showโitโs a landmark moment for Latin music on a global stage. This performance will likely be remembered for its cultural weight as well as its entertainment value. As fans around the world prepare, the build-up will only intensify.
